Blue Star is one of the leading water purifier brand in India. The company is also one of the leading air conditioning and commercial refrigeration company of the country. The integrated business model of company, which starts right from its manufacturing units down to the contractor and then to a dedicated sales-and-service provider enables the company to offer an end-to-end solution to all its customers problems rapidly, which has given the company the significant advantage and value in the market.
Overview of the Company
The Company has been fulfilling the cooling requirements of a corporate, commercial and residential customers form very long period of time. Also, the company offers expert services in allied contracting activities like electrical, plumbing, fire-fighting and industrial based projects, to offer immediate and effective solutions to real-life problems. Apart from cooling and allied contracting services, the other businesses of Blue Star's includes the marketing and maintenance of imported professional electronics and industrial products and systems, which is handled by its owned subsidiary called Blue Star Engineering & Electronics Ltd.
The Company been in the business of water cooler for nearly now seven decades. And its products are everywhere from catering to offices, institutes to hotels, and factories to hospitals, which also makes this company one of the largest exporter of water coolers in India. Also, Blue Star is amongst the largest suppliers of normal, hot and cold bottled water dispensers in the country.
When The Company Established
Since because the company Blue Star has a strong and long connection with water, and with decades of trust of its consumers on its services, the company launched its first residential water purifier in the year 2016 to the market.
Blue Star has established itself as premium and aspirational brand and as a strong contender in understanding the consideration set of the consumer’s requirements and problems than solving those issues with their products. In a huge line-up of water purifiers, the Company has able to offer differentiated and thoughtful products to its consumers, resulting providing pure and healthy drinking water, coupled with world-class after-sales service to enhance customer engagement.
Why to Use Bluestar Water Purifier
Blue Star has launched around 13 models of their water purifier and out of 13, 11 of them use a double layered RO+UV protection to ensure the consumer gets completely safe and pure water. One of the main highlights of Bluestar purifiers is, they have an inbuilt Aquaguard UV purification and filtration process, which is among the best in market. The double-layered water purifier’s line-up of Blue Star include Stella, Prisma, Edge, and Majesto at considerable prices. The purification process of Blue Star water purifiers can be explained in three following steps:
Polypropylene Filament- that removes impurities from the water like filtration,
Activated Carbon- which removes color, organic impurities as well as chlorine from water,
UV disinfection chamber in order to kill and remove disease-causing bacteria and viruses
Consumers generally used to associate Bluestar with air conditioners. But with the honest and continuous efforts put by the company in the field of Research and Developments, they been able to launch a wide range of water purifiers as well. The various companies including the Bluestar frequently uses the RO and UV purification technology in their water purifier models. And just to have a glimpse of these common terminologies,
RO (Reverse Osmosis): - This process involves the use a semipermeable membrane to eliminate the visible as well as invisible impurities. For understanding purpose, it RO can be seen as filtration. UV (Ultraviolet): - The UV is a radiation process in which the water is exposed to a controlled frequency ultraviolet which destroys the germs and bacteria of water and thereby making it pristine. Taking the water purifiers to the next level the manufacturers have started to use new technology like the UF Ultrafiltration.
The Fast and powerful purification with automatic power saving, PUF (physically unclonable function) insulation and easy controls Sturdy compressor and convenient operation and all pack inside the stainless steel body makes the Blue Star water purifier complete.
The effective output Involves three-stage purification mechanism known as Electronic Eye, a function that monitors the entire purification process and stops the flow of water using a solenoid valve called SV for short.
And above all the Blue Star has employed an efficient team of service engineers and customer representatives for installation and maintenance purposes, which is one of the must-have quality in today’s business world. The company has various call centers across the country with the support of regional languages. The utility and trust of the product can be evident by the fact that Blue Star purifiers are installed at various crucial places including schools, hospitals, and public spaces such as railway stations, airports, and petrol stations.
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